The Wall Street Journal Conferences

The Task:

To rebrand all of the Wall Street Journal C-Level Conferences. Every year, The Wall Street Journal hosts the CEO Council, an annual meeting of the world’s most influential business leaders to discuss the issues shaping the future of business and public policy. I was tasked with reimagining what this suite look and felt like.

The Solution:

Create something that felt more cohesive and premium for the most elite component of the WSJ Conferences. We wanted to unify all conferences with one overarching symbol we landed on the arrow which represents the upward movement, next and forward. In turn oversaw all of the third party design development for the WSJ CEO, WSJ CFO, and WSJ CIO conferences. I also maintained a visual brand standard for all promotional communications for print and digital. 

CREATIVE DIRECTOR: John Swafford
ART DIRECTOR: Michael Clowney
SOFTWARE: Illustrator, Indesign and Photoshop