IDB Bank
The Task:
Creating a set of customer appreciation landing experiences that felt more like editorial pieces for the IDB bank "It's personal" campaign.
The Solution:
We came up with a more refined visual system for the pages with a lot of attention to whitespace. We added very minimal parallax to add subtle movement and act as more of a supporting narrative than just an effect. So as you scroll the experience unfolds and helps to illustrate elements of the story a more engaging way.
