DIRECTV NOW Redesign
The Task:
Redesign the DIRECTV NOW marketing experience.
The Solution:
DIRECTV NOW’s responsive marketing site needed to feel revolutionary with a bold attitude—constantly driving home that this was live TV you can stream, when and how you wanted. Video content throughout made available programming the hero, while also making it feel as though a user was flipping through their channel guide and viewing live TV as it aired.
My Role:
Competitive Analysis
Wireframing
Responsive Design Build
Brand Style Guide
Site Behavioral Design
Establishing Visual Best Practices
